Who uses Social Networks More-Men or Women?
Each morning one of the first things I do is turn on my computer and check email, see what everybody is doing on FaceBook, look up the state of the union for the day. As I went through my routine this morning, it accured to me the number of folks doing the very same thing and wondered if more women or men had my same routine.
According to a RISMEDIA, July 29, 2010–(MCT) article by Sandra M. Jones titled “Women in Study Use Social Netowrks More than Men”–When it comes to social networking, women outshine men, according to a study released from comScore Inc.
Women spend more time on social networking sites than men — averaging 5.5 hours per month compared to 3.9 hours for men, said the Reston, Va.-based Internet research firm.
Likewise, 76 percent all women online visit a social networking site compared to 70 percent of all men online. The study, conducted in May, investigates how women are shaping the Internet.
“Understanding gender-specific differences in Web usage is valuable to any digital stakeholder looking to successfully reach and engage both women and men in the online environment,” said Linda Boland Abraham, comScore’s chief marketing officer.
While men make up the majority of Internet users worldwide, women spend 8 percent more time online, averaging 25 hours a month on the Web.
They are shopping and visiting health sites more frequently than men, spending 20 percent more time on the former and 6 percent more on the latter.
(c) 2010, Chicago Tribune.
Distributed by McClatchy-Tribune Information Services.
